At Spielwarenmesse Nürnberg 2026, TakaraTec had the opportunity to present our updated logo, new products, and new developments in our European operations.
This article provides a summary of what was presented at the fair and also shares our gratitude to visitors who came to our booth.
About Spielwarenmesse Nürnberg
Spielwarenmesse Nürnberg is one of the world’s largest international toy trade fairs, held annually in Nürnberg, Germany.
Exhibitors: 2,313 companies from 68 countries
Visitors: 58,941 industry professionals
As a Japan-based balloon manufacturer, we were pleased to connect with a wider range of international buyers, distributors, and partners to showcase our latest innovations, including Bubble Balloon and ibrex EverFloat.
Fair name: Spielwarenmesse Nürnberg (Toy Fair Nürnberg)
Date: 27 – 31 Jan, 2026
Location: Messezentrum 1, 90471 Nürnberg, Germany
What TakaraTec Showcased During the Fair
TakaraTec is a Japanese balloon manufacturer that is supplying balloons to more than 26 countries, and this is our 2nd time attending Spielwarenmesse Nürnberg.
1. Introduction of our new corporate logo
We officially introduced our new corporate logo during the exhibition.
Launch date: January 27th, 2026.
Following its management integration completion in April 2025, we released a new logo that reflects our growth, positivity, and global expansion. We appreciate the positive feedback received from industry professionals during the event.
2. New release: ibrex EverFloat
Ibrex EverFloat is our latest balloon innovation designed to extend helium retention while addressing safety concerns in environments with electrical equipment.
Traditional helium balloons often use aluminum-based materials. This is because helium has a small molecular size and is difficult to retain in standard latex balloons.
However, aluminum balloons can pose risks in environments with electrical systems, such as:
- Trains or residential areas with the electric wires
- Construction sites with high voltage wires
- Event venues with lighting and audio equipment
Iberex EverFloat features a non-metallic construction where it is treated with a proprietary ibrex™ coating that provides excellent gas barrier properties. This supports achieving a helium retention period of approximately 30 days.
We also conducted a partner campaign on Instagram, where participants received samples, filled the balloons with helium, and tested whether they could stay afloat for 30 days. We received positive feedback confirming that some balloons remained afloat for the full 30 days.
3. Establishment of Takara Europe
We are also pleased to announce the upcoming establishment of Takara Europe in April 2026. This expansion will allow us to better support our European partners through localized operations.
Key Benefits for Partners:
- Faster supply and improved inventory management
- Reduced shipping costs
- Enhanced collaboration with local businesses
Further details regarding the official launch date will be announced shortly.
Thank you for visiting our booth
We sincerely appreciate all visitors who took the time to meet with us during Spielwarenmesse Nürnberg. It was a valuable opportunity to exchange ideas, introduce our latest developments, and explore potential collaborations. We look forward to building long-term partnerships with industry professionals across Europe and beyond.
